Product launches

Securing sustained and favourable media coverage on new product launches is a fine art. 

We work with clients to develop story angles that provide a platform to promote products while delivering a credible story to journalists.  Our day to day work in the financial sector ensures we are able to leverage topical investor and market themes that support your product proposition.

Where appropriate, we provide ideas on how you can partner with other organisations to help sell your message.

We also leverage our press network to ensure the right journalists are engaged in your launch, and help you package your material in a meaningful and compelling way – taking the legwork away from your busy in-house team.

Most launch plans are developed in conjunction with a broader marketing campaign, and we work closely with in-house marketing teams as well as external agencies to ensure a coordinated approach to market.

Our successful launch of the Russell Private Active Pension (RPAP) is an example of this work.