Communications strategy development

Honner Media follows a proven process when developing communications strategies that ensures effort is applied to the activity that will directly support business goals.  In the strategic planning phase, we work closely with clients to:

• Agree goals and scope that orient the communications program and provide measurable benchmarks of our success.
• Gather intel from clients and their stakeholders that immerses us in the client – their issues, challenges, opportunities, competitors and stakeholders.
• Analyse and interpret information to develop overarching communication goals, stakeholder reputational priorities and strategic communication priorities.
• Develop a message hierarchy that reflects the intel findings and strategic communication priorities, and is designed to drive agreed outcomes.
• Develop a tactical plan that maps out a range of achievable activity, with associated timelines.
• Execute the plan, measure and monitor results, and refine the strategy as required.