SMSF Professionals' Association of Australia

SPAA is the peak body representing advisers specialising in the burgeoning SMSF sector. More than $400 billion worth of assets reside in Australia’s SMSFs or approximately 30% of the total superannuation pool of assets.

Honner Media was brought on board by SPAA in February 2010 to raise the profile of the group as the leading voice of the SMSF community with a communications program that targeted members, the wider adviser community, SMSF trustees and policymakers.

Since being engaged, we have worked closely with SPAA’s executive to achieve some impres-sive results. Most recently, Honner Media devised a strategy to raise the profile of SPAA’s State Technical Conferences to great effect.

The complete case study and result metrics can be found here.