Russell Investments

Honner Media has worked as Russell Investments’ PR partner over the past decade. We run a busy multi-faceted program supporting key global and local spokespeople as well as raising the profile across Russell’s main capabilities of investments, consulting, actuarial services, administration, implementation services, ETFs and indexes.

Russell’s annual Australian Investment Summit (AIS) brings together international and local industry experts and Russell associates to share their insights on trends, issues and hot topics. It is attended by over 200 clients nationally in two one-day conferences held in Sydney and Melbourne, and targets superannuation fund executives, financial advisers, investment managers, tender consultants, trustees, investment committees and the press.

Honner Media has been promoting the AIS to media for the past seven years. Our PR goal is to achieve quality media coverage pre, post and during the event to showcase Russell’s global talent, promote topical capabilities and to position the Summit as a ‘must attend’ event in people’s busy calendars.

In addition Honner Media conceived and now helps execute Russell’s post event newsletter which serves to reinforce the quality of speakers and attendees and encourage even greater attendance in following years.

The complete case study and result metrics can be found here.