Engaging clients

Global investment specialist Russell Investments hosts an annual summit for Australian clients, showcasing Russell’s investment insights and talent from around the globe. Each year Russell looks to build on this successful event with creative ideas to deliver even further value for clients.

Honner Media suggested a conference newsletter which would be circulated to summit attendees as well as those not attending, to reinforce the value of the event.

We leveraged our editorial and publishing experience to build a conference newsletter template and editorial plan based around the summit agenda. We then worked closely with Russell’s marketing and design teams to create a fresh and dynamic newsletter design complete with photos of summit sessions as well as social events. Completed editorial content was provided within two days of the conference so the newsletter could be circulated promptly. 

The resulting newsletter reflected the teamwork between Honner Media and Russell, and provided a timely, high quality summary of the 2008 Melbourne event for clients who attended – and a compelling showcase to attract attendees next year. 

Further details can be found here