BetaShares

Honner Media was brought on board by new market entrant BetaShares in November 2010 to help launch the brand as Australia’s newest ETF provider.

During its first year, the PR strategy built by Honner Media saw BetaShares and its major spokesperson, Drew Corbett, become firmly positioned in Australian personal investing and financial services journalists’ minds as a key commentator on ETFs and related investment strategies.

The complete case study can be found here.